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What is a Brand Strategist?

May 18, 2020

I’ve recently begun doing more work with brands than just working with the visuals portion of a brand, and I’m absolutely loving it! But, you may be wondering, what exactly is a brand strategist and why would I need one?

Here’s how I see it: There are several parts to a brand: Visual brand (the look, feel, and photos you have) but another major part of your brand is your brand message (your copy, how you market). Brand strategy is really about taking those two parts of your brand, making sure they’re all cohesive across all platforms, and coming up with a strategy for your brand and your business. I’ve always LOVED business planning so adding in this portion of my business along with the branding photos is such a natural thing for me, and I just get excited talking to entrepreneurs about growing their businesses! 

Here are a few things that are included in my brand strategy coaching:

  1. Create a very clear message for your brand

This includes creating a client avatar, coming up with pain points your client faces, and how you can change their lives with your service or product. It’s really a process that businesses will review each year, but I’ll walk with you step by step to create this for your business. Once we create a message that will speak to your ideal client, it’s onto the next step!

  1. Add this message to your online presence

Chances are, we’ll need to update the copy on your website (this will typically include taking a lot of information OFF your site!!  More is NOT better in this case). We’ll also come up with ways and ideas on how you can write blog posts, social media content or create videos with the message we’ve come up with for your business.

  1. Next we do a brand audit

A brand audit includes checking across all your social media platforms to make sure your message and visuals are consistent! We’ll update the about me sections, make sure you have photos that show what you’re about, and check to make sure links are all current and working. This can take some time, but it’s also a lot of fun! If you haven’t grabbed my FREE brand audit checklist, get it here!

  1. Create a plan that includes practical implementation steps

Once we do all this work, we’ll come up with how to implement this into your business now and long term! We think about 1 year, 2 year, and even 5 years down the road and how to plan for your message to be far reaching through the channels that work for your business. Some of these steps we come up with might seem small, but if they’re done consistently over time, they can yield major results!

If you’re looking for someone to make sure your brand is consistent, your brand message is on point, and attracting the clients you need, follow along with me as I give more tips and strategies over the next few months that you can implement yourself! 

-Susie 

brand strategist washington DC

If you want to make sure your brand is consistent across all of your social media platforms, grab my FREE brand audit checklist.

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