Sony a7iii 2023

Is It Still Worth It in 2023? — Uprooted Traveler

My husband, Justin, and I have used the Sony Alpha 7 III- commonly referred to as the A7iii- since it came out in early 2018. So after many years of being in the market and even a new entry from Sony in this mirrorless camera line- the much anticipated Sony Alpha 7 iv- you may be wondering whether the A7iii still stacks up.

After four plus years of using, loving, and sometimes getting annoyed at it as we capture our travels around the world, here’s our Sony A7iii review, from everything we love to a few things we don’t.

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Verdict of the Sony A7iii

While the Sony A7iii certainly has its faults, especially, with respect to its video capabilities, it’s still an all around awesome camera for a wide range of photographers.

The mirrorless body allows the camera to be compact and quite lightweight (weighing in at just 1.43 pounds), making this an ideal camera for travelers, in addition to other capabilities, like an electronic viewfinder that provides an excellent preview of your shot (a super helpful tool for photographers still mastering manual shooting).

Focal length: 16mm | Shutter Speed: 0.8s. | Aperture f/4 | ISO 320

Plus the 24MP full-frame sensor allows for beautifully detailed images in a variety of settings, including low light, while not having overly massive file sizes (another bonus for travelers and those who don’t want to mortgage their home to pay for media storage).

All in all, the Sony A7iii, especially at its price point, still packs a serious punch.

Focal length: 134mm | Shutter Speed: 1/160 | Aperture f/5.6 | ISO 800

Pros:

Incredible autofocus capabilities
Impressive low-light performance
Lightweight and compact
Dual memory-card slots (only one supports UHS-II cards) for professionals
Affordable for a mirrorless camera (less than half that of A9ii, Sony’s all-around camera marketed to professional photographers)

Focal length: 286mm | Shutter Speed: 1/320 | Aperture f/6. 3 | ISO 2500

Cons:

The screen only tilts in one direction, as opposed to articulating in multiple directions.
Inability to shoot 4K video in a higher resolution than 30 FPS
Limited touch screen capabilities

Sony A7iii Review

Let’s look at the camera in a bit more detail, starting with the camera’s strengths.

Focus and Image Stabilization:

One of the Sony A7iii’s key-selling points is its amazing focus and autofocus system, offering 693 phase detection points and 425 contrast autofocus points that covers over 90% of the imaging area.

Focal length: 400mm | Shutter Speed: 1/160 | Aperture f/6.3 | ISO 100

This basically means that there are over four times as many detection points as a comparable full-frame mirrorless Nikon camera, and, so long as you’re pointing your camera at a moving subject, there’s a good chance that the camera will successfully detect and focus on it, even in relatively low light settings.

Focal length: 19mm | Shutter Speed: 1/160 | Aperture f/4 | ISO 3200

When your subject is a moving person or even animal, the camera also has an Eye Autofocus mode, to focus in on the most important part of your subject (although, at least in my experience, this setting is a bit more hit or miss with moving subjects than the general autofocus).

Focal length: 16mm | Shutter Speed: 1/1000 | Aperture f/8 | ISO 100

Along the same vein, the A7iii has in-body 5-axis sensor-based image stabilization system, as opposed to you having to ensure you’re using a lens with this feature. This is super helpful when doing handheld photography in lower light settings or if you simply don’t have a stabilized lens. Between the excellent focus and image stabilization, the Sony A7iii allows you to take a variety of photos, from street photography to capturing wildlife, in imperfect conditions and still lets you walk away with some great shots.

Focal length: 159mm | Shutter Speed: 1/640 | Aperture f/5.6 | ISO 100

Body

The Sony A7iii has a small body for a full-frame camera, allowing the camera to be quite light. Given Justin and I use ours for travel photography, it makes it so much easier to travel with a sleek and lightweight camera. If you care a lot about cutting down on weight, the A7iii has other features that help with this, like the ability to charge with a USB-C cable, as opposed to lugging around a heavy battery charger.

Despite its lightweight body, there’s still a hefty grip on the front and a thumb ridge on the back, covered in a textured coating. We couple ours with a Peak Design Handstrap and it’s such a comfortable and natural feel to hold the camera. Additionally, the physical control arrangements are almost all within reach of your right thumb, making it fairly easy to operate once you figure out the extensive options and menus.

Of course, if you want extra battery capacity, more custom functions buttons, and a larger grip- you can pick up a vertical battery grip for the Sory a7iii that offers all of the above.

The body is dust and moisture resistant, but it’s not weather-sealed and I’ve heard reviews of water getting into the camera’s base in extremely wet conditions. So I’d err on the side of being conservative and only (and very cautiously) using the A7iii in light rain or other moisture. For what it’s worth, we’ve used our camera regularly in misty Pacific Northwest conditions and haven’t had a problem, although we’re diligent about putting the camera away in any kind of more serious rain.

Focal length: 50mm | Shutter Speed: 1/60 | Aperture f/2.8 | ISO 1000

Stand-out features

Some other features that I love about the Sony A7iii:

Battery life: Older models of Sony cameras have received negative reviews of their battery life, which Sony remedied starting with the A7iii. This camera uses NP-FZ100 lithium batteries, which has allowed us to walk around and take hundreds of shots all day on a single battery.

In case we forget to charge the camera before a heavy day of use, we simply bring along our battery pack and charge up the a7iii between stops. It’s just a super convenient camera for a photographer on the go.

Electronic viewfinder: As mentioned above, the A7iii is coupled with a 0.5-inch OLED electronic viewfinder, which is about as big as you can possibly get without having to shift your eye around to see the whole screen.

The viewfinder (or screen, if you’re using that while shooting) provides a preview of the shot before you press the shutter. As someone who still gets a bit nervous, from time to time, about more complicated manual photography, I absolutely love this aspect- it makes it a breeze to make sure you get the right exposure.

Focal length: 50mm | Shutter Speed: 1/200 | Aperture f/2. 8 | ISO 500

Silent shooting: One of the benefits of having a mirrorless camera is that you can bypass the physical shutter and instead, use the electronic front curtain shutter-i.e., an “E-shutter” which effectively turns the camera’s sensor on and off at the selected shutter speed to achieve the same effect, but doing so silently). Have you ever been in a nice restaurant and wanted to take a photo, but didn’t want to be the annoying dude clicking away? Or what about a wildlife safari, when you’re worried about scaring your subject away with the sound of your camera? Now you can take alllll the photos you want- but silently!

This feature won't work for certain types of photography (e.g., sports or street photography) where you or your subject is moving, due to distortion effects called banding or rolling shutter, and isn’t available in every mode- only in Manual, Auto, Shutter Priority, and Program Shift mode.

Focal length: 400mm | Shutter Speed: 1/500 | Aperture f/6.3 | ISO 400

Drawbacks of the Sony A7iii

Let’s move on to some of the stuff that it’s not so good at.

Screen

The A7iii’s screen only tilts up and down on one axis, which is obviously better than a fixed screen, but is challenging to use for certain shots, like in portrait orientation (which is ever more important with social media) or when shooting subjects from below. Another very common complaint amongst users is that, while you can use its touch screen to select focus points, you can’t select menu options using the touch screen.

Both of these issues have been addressed in the Sony A7iv, which offers a screen that articulates in various directions and allows you to make menu selections using the touchscreen. If either of these are huge issues for you, you may want to consider making the jump to the A7iv instead.

Focal length: 100mm | Shutter Speed: 1/125 | Aperture f/6.3 | ISO 2500

Video

Don’t get me wrong- the video quality of the A7iii is quite high, with similar white balance, color, and exposure as you’ll get with still photography. It has a 6k sensor readout for full frame pixel 4K/24p video without cropping, meaning that the sensor collects 6k pixel information and then samples it down to 4k, leaving beautifully detailed and sharp 4k videos.

That being said, the 4k frame rate options are quite limited- you can’t do anything higher than 30FPS while shooting in 4k. For folks who rely on quality slow motion videos, whether you’re a wedding videographer or a YouTuber, this may be a dealbreaker. Again, this issue has been resolved in the newer A7iv, which allows shooting in 4k 60FPS.

Focal length: 100mm | Shutter Speed: 1/400 | Aperture f/5. 6 | ISO 100 (3 photo panoramic composition)

Who is the Sony A7iii a good camera for?

The A7iii is a great all-around camera for almost any kind of photographer, especially given the reasonable price point (at least, in terms of mirrorless cameras).

Speaking from experience, if you’re looking for the best camera for travel bloggers or really any travel enthusiast for under $2,000, this is it- lightweight, compact, and very versatile for a variety of environments, from street to portrait and wildlife.

Focal length: 28mm | Shutter Speed: 1/160 | Aperture f/4.5 | ISO 200

Lenses we use with the A7iii

We all know that a camera is only as good as the lens attached to it, right? So it bears mentioning here that, much like almost all camera manufacturers, when you buy a Sony, you’re also signing up to purchase within an ecosystem of compatible lenses for as long as you have the camera.

Focal length: 128mm | Shutter Speed: 1/20 | Aperture f/5.6 | ISO 100

So what lenses are best paired with the a7iii? We’ve perfected our lens arsenal for our needs, so here’s what we shoot with.

Wide angle: The Sony 16-35mm Vario-Tessar T FE F4 ZA OSS is a seriously versatile and awesome wide-angle lens. It’s really the perfect travel lens- it’s amazing at taking both sweeping landscape shots as well as detailed portraits, takes sharp and colorful photos, and is reasonably lightweight (at 1.1 pounds). If you’re only thinking about purchasing one lens for your a7iii for travel photography, have it be this one.

Focal length: 16mm | Shutter Speed: 1/15 | Aperture f/13 | ISO 100

Macro: For food photography or really anything you want to get up close and personal with, you’ll want a macro lens, like the Sony SEL50M28 FE 50mm F2. 8. This prime lens is a workhorse, capable of handling portrait, landscape, and of course, macro shots. I love that, with its wide aperture capabilities, you can snag shots with plenty of dreamy background blur. Plus, in terms of quality lenses, it's pretty affordable, ringing in at under $550.

Focal length: 50mm | Shutter Speed: 1/60 | Aperture f/2.8 | ISO 320

Focal length: 400mm | Shutter Speed: 1/1000 | Aperture f/6.3 | ISO 100

It’s a lot more affordable than comparable lenses (almost 40% cheaper than the SONY 100-400mm f4.5-5.6 GM) and almost one pound lighter, which makes a HUGE difference when you’re shooting handheld to eliminate camera shake and provide you a better chance of actually getting the shot. It’s also relatively slim and packable for a zoom lens, again making this an ideal choice for travelers.

Focal length: 141mm | Shutter Speed: 1/10 | Aperture f/10 | ISO 100

We’ve used these lenses for years and they’ve worked perfectly for our needs, but obviously, be sure to do your research to buy lenses that suit your style of photography.

Focal length: 287mm | Shutter Speed: 1/200 | Aperture f/6.3 | ISO 100

I hope you found my Sony A7iii review helpful in deciding whether you should make the leap or not- four-plus years after making the jump, we’re still happy with our decision! Do you have any questions about the a7iii? Let me know in the comments below!

Focal length: 300mm | Shutter Speed: 1/320 | Aperture f/6.3 | ISO 160

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Extensive Sony A7III review (with pictures and details)

The Sony A7III is the third entry into Sony’s popular A7 line of mirrorless generalist cameras. The A7 line launched in 2013, with the A7III coming out in 2018. The line was heralded as a camera that was going to show that mirrorless cameras could really replace DSLRs.

I’ve been using the A7III since it launched, and with the release of the Sony A7IV hobbyists around the world are starting to wonder if the A7III is still a good camera or if it’s a model that should be left in the past. Considering how long I’ve been using it, I have some opinions. Should you really buy the Sony A7III in 2023?

Page Contents

Unique Features of the Sony A7III

Perhaps the most important unique feature of the A7III is that it has downright incredible focus and autofocus coverage. In technical terms it has over 4 times the ‘focus points’ of the comparable Nikon D850. In practical terms it means that it’s hard to miss a shot with the A7III, because as long as the subject is somewhat in frame, the camera will find and focus on it.

The second unique feature of the Sony A7III is that it has powerful 5-point image stabilization built into the camera. This means that no matter what lens you toss onto the A7III it’s going to have access to that image stabilization, unlike many cameras that need to rely on the lens having it.

Both of these features really shine during ‘imperfect’ photography. If you’re out on the street and snapping pictures, image stabilization and powerful focus are critical to bringing home useable photos, but the features don’t really affect studio shooting.

Sony A7III Video

The Sony A7III has some impressive stats when it comes to shooting video. It shoots in 4K full frame video*, which is truly impressive. The image stabilization really shines during video shooting as well, and does a good (but not quite perfect) job of absorbing footsteps and general human shakiness. Video that you take with the A7III is going to be clear, stable and high quality.

Full disclosure, the A7III isn’t going to replace a professional’s video setup. It’s premium at the $2000.00 price point and is fantastic for hobbyists, but it is does fall short on some options like frame rate settings that professionals will notice.

* Full frame video means that the camera is able to take advantage of its entire field of view while taking video. This is critical because it allows you to fit more into the frame while being closer to the subject, which lets you take crystal clear high quality video.

The Sony A7 vs the A7S and A7R

There are technically 3 items in the Sony A7III line, and this article has been mostly speaking about the classic A7III in 2023. The A7SIII and A7RIII are two different specialized versions of the camera, with the A7SIII covering some of the video issues that I talked about above, and the A7RIII having a higher megapixel processor.

Without getting into the technical details, the A7SIII is a great choice if you’re planning to shoot a lot of video and take advantage of that feature. It’s also had some design changes that made the buttons beefier and gave the camera a larger grip. I personally like the style of the classic A7III, but it’s worth holding them both to see if you fall in love with one.

The A7RIII has a higher megapixel count, in fact, it’s almost double what the classic A7III has, but that doesn’t mean that it’s automatically better for you. The megapixel difference only really starts to show up in larger prints – around 20×30 – and it’s not that noticeable until we’re looking at prints of 30×45. If you’re planning on hanging some of your shots on the wall, the A7RIII will be worth it, but if you’re just looking to digitally store your memories, you can stick with the classic A7III for 2023.

The Sony A7III vs the Sony A7IV

As of December 2021, the A7III is getting replaced with the Sony A7IV, which means there is another camera with the same compact style and power, but with a lot of added features.

Generally, the A7IV is a big jump from the A7III, it has everything we mentioned here and more, but it is worth keeping the price tag in mind. You’ll be spending a lot more on the A7IV, and whether that’s worth it or not is up to you. If you’re on the fence, you can check out our full review of the Sony A7IV.

Travel Photography with the Sony A7III

If you’re looking to take a camera with you on your next vacation, then it’s still great to pick up a Sony A7III in 2023. Both of its main features I mentioned above (the focus points and image stabilization) are almost custom made for travel photography. It’s a forgiving camera; it’s going to pull off shots that other cameras would leave out of focus or shaky, and that’s invaluable on the road.

Putting a midrange lens like the Sony FE 55mm F1.8 ZA onto the A7III is a fantastic street photography experience as it’s a lightweight package that acts as a good ‘generalist’ setup. If you’re looking to take some landscape shots during your travel, then you might want to look into a lens like the Sony Zeiss 16-35 for a better wide-angle experience.

Finally, one of the best things about the Sony A7III for travel is that it has robust battery life, with an estimated 710 shots per charge. In my experience this holds true, with the camera taking well over 600 photos before running out of juice, and I’m not always perfect about turning the camera off between shots. This long battery life means that the Sony A7III is going to be a safe choice even if you’re planning on being out for the full day.

City Photography

Similarly, to travel photography, the Sony A7III’s image stabilization and incredible focus points mean that taking shots on the move is never an issue, which is always an asset in city settings. Overall, the camera itself preforms very well, has good battery life and is going to do most of what you need it to do in a city setting.

The other nice thing about the Sony A7III when it comes to shooting in the city is that the camera surprisingly small for a full frame camera. When you’re already pulling around photography equipment or backup lenses the size difference is negligible, but if you’re planning to use the Sony A7III as a ‘grab and go’ camera for street photography, it’s size is a saving grace. Even a couple of years after it’s release the small size means the Sony A7III is great in 2023.

The only disadvantage I found with the A7III is that it has an extremely distinctive and loud shutter sound. It’s not a huge issue, but it might turn some heads on the street. The real issue is that the ‘silent shutter’ mode on the camera is almost unusable because it leads to artifacting and lighting issues. A silent shutter mode is a great option, but if it ruins picture quality, I’d prefer the feature not even be there.

Landscape Photography

The Sony A7III is a good generalist camera, which means that with the proper lenses it works quite well as a landscape camera, and with some clever shutter speed and aperture settings it can even be used for some stunning night photography.

That said, many of the A7III’s unique features aren’t relevant during landscape photography. Image stabilization and focus points don’t mean much when a camera is on a tri-pod and your using manual focus. It’s not that the A7III is bad at landscape photography, it’s just that it’s just a good landscape camera, as opposed to a great travel or street photography camera.

As long as you have a good (Sony compatible) lens, the A7III is good for landscape photography. If you’re considering buying the A7III and plan to do nothing but landscapes, just keep in mind it’s not this camera’s biggest strength.

Lenses to Travel With

City Vacation: Sony Sonnar FE 55mm F1.8 ZA

If you’re taking a trip to London, Rome, or anywhere where midrange lenses shine, the FE 55mm F1.8 ZA lens is going to be one of your best bets. It’s a great midrange lens that’s lightweight and adaptive to pretty much anything you need during a day of city travel. An overall great choice for ensuring the best pictures of your big city vacation.

Wilderness Vacation: Sony Zeiss 16-35 f/4

If you’re headed ‘out there’ and need something a little more robust to take wide landscape shots, the Zeiss a fantastic option. It’s one of the oldest wide-angle lenses on the Sony e-mount system, but that doesn’t mean it’s been outclassed over time. The lens is like a cast iron pan, it’s not new, but it’s the best thing in the kitchen.

In Summary

If you’ve seen other reviews of the Sony A7III you don’t need me to tell you that it’s a good camera, but the real key is that it holds up. The Sony A7III is a couple of years old now as is still one of the best options on the market for travel photography, which is pretty darn impressive.

Overall, if you’re already invested in the Sony lens portfolio, or if you don’t have a collection that will be obsolete on for the A7III, I’d highly recommend you pick one up.

Pros

Great Automatic Settings for Easy Photography
Extremely Adaptable to Different Photography Types
Colour is High Quality
Compact and Easy to Carry
Fantastic Out-of-the-box Battery Life

Cons

Sony Lenses Only: Which makes it hard to invest in the ecosystem
Very loud shutter
Poor silent shutter setting

Save for later …

Expected Sony Cameras in 2023

Home Sony Expected Sony Cameras in 2023

In 2022, Sony released three new cameras: A7R V, FX30, ZV-1F, as well as new lenses. The source shared information about which cameras the manufacturer should expect in the future 2023.

Below is a list of potential Sony cameras that may be announced next year.

Sony A7C II

The Sony a7C Mark II is expected to be released in 2023. It is expected that the novelty will be equipped with a higher resolution CMOS sensor than the first generation model. Most likely, it will have a 33-megapixel Exmor R sensor from the Sony A7 IV. The camera may also get new video shooting features, such as 8K video recording. nine0005

Sony ZV-E20 and ZV-E10 II

Sony ZV-E20 and ZV-E10 II are the successors of the ZV-E10. The compact Sony ZV-E20 may get a new sensor, new video features and some improvements over the ZV-E10.

Sony A7S IV

The Sony a7S IV is a new full-frame mirrorless camera optimized for video. This camera may be released in late 2023 or early 2024.

Sony FX6 II

New professional cinema camera with full frame sensor. Maybe announced at the end of 2023 or already in 2024.

Sony A1 II

This new flagship full-frame mirrorless camera will replace the current Sony A1. There is no more precise information on it. We only know that it will receive even more advanced autofocus. Maybe presented before the end of 2023.

Sony A7000

According to the source, Sony plans to announce the successor to the Sony A6600. The camera will be called the Sony A7000 and will be introduced in 2023. An update for the A6400 APS-C camera is also expected in 2023. nine0005

In addition, the sources published the characteristics of the Sony A7000, however, these characteristics are somewhat different from different sources.

Option 1

26.1-megapixel APS-C BSI CMOS sensor.
BIONZ XR processor with advanced AI.
AI real-time tracking autofocus system.
UHD 4K video up to 60fps without crop factor.
S-Cinetone support. nine0056
S-Log3, 4:2:2 10-bit video recording on memory cards.
Image stabilization: 8-stop 5-axis image stabilization.
Updated 3.69 m-dot Quad-VGA OLED Tru-Finder EVF for bright, crisp image viewing with crisp detail.

Option 2

24.2-megapixel Exmor RS APS-C CMOS sensor.
BIONZ XR and AI processor.
Record UHD 4K video up to 60fps without upscaling. nine0056
AI real-time tracking autofocus system.
S-Cinetone/S-Log3 support
Matrix stabilization: 8-stop Image Stabilizer.
New Tiles menu system and improved microphone capsule designed specifically for the camera.

Also let me remind you that Sony, according to information from several sources at once, is preparing to release a new reportage full-frame mirrorless camera Sony A9III, which will replace the Sony A9II.

[Sony-rumors.com], [Thenewcamera.com]

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Sony A7 III review - mirrorless camera test on Prophotos.

An innovative approach to camera development is what distinguishes Sony from many competitors. In recent years, we have seen a large number of very bold design decisions. The most striking example is the full-frame sensor in mirrorless cameras. Cameras Sony Alpha of the seventh series stirred up, but did not turn over the photo market: not all the innovations applied in them were to the liking of photographers. And some decisions did seem raw. Persistent Japanese developers responded to this with the release of the second generation of "sevens", and then a serious reportage ILCE-9. The wall of misunderstanding between photographers and the brand has shaken and collapsed, it remains only to remove its fragments. And here the third series of "sevens" became a real bulldozer, at the time of writing the article represented by two models - the previously tested ILCE-7RM3 and the hero of this review ILCE-7M3.

Let's just say that the wow effect from the announcement of each of the cameras of the third generation was powerful. If ILCE-7RM3 surprised with a combination of the highest characteristics, then ILCE-7M3 struck with the ratio of price and features. Experienced photographers immediately saw in its specifications an explosive mixture of two more expensive models - ILCE-7RM3 and ILCE-9- at a much lower cost.

ILCE-7M3 / FE 12-24mm F4 G SETTINGS: ISO 100, F7.1, 1/400s, 14.0mm equiv Download RAW

Has Sony really released a DSLR killer? Or is there some kind of catch behind the impressive performance? We will find out in our test.

The first Sony Alpha 7 III that came to Russia spent more than one day in the editorial office, we tested it in different shooting genres and shot a lot of beautiful shots. But before moving on to a detailed review, let's look at the camera again: what do the developers want to surprise us with? nine0005

Matrix.

More than you expect

The heart of the camera is a full-frame 24-megapixel CMOS sensor. It would seem that everything is like in Sony ILCE-7 and ILCE-7M2. Nothing prevented the developer from once again putting a well-proven sensor into the base camera of the series. But the three Latin letters BSI from the official description of the camera say more: a new back-illuminated matrix is used here. We have every reason to believe that this is practically the same sensor used in the Sony A9, but without a built-in memory layer (logical for the base model of the line).

However, speed should not be a problem. The sensor is used with the latest BIONZ X image processor and LSI (linear system integrator) preprocessor. Thus, the reading speed is doubled, and data processing is increased by 1.8 times compared to ILCE-7M2.

In-camera JPEG raw

ILCE-7M3 / FE 24-105mm F4 G OSS SETTINGS: ISO 6400, F4, 1/80s, 61.0mm equiv Download RAW

Work at high ISO, of course, was also inherited from the reporting brother, and not from the previous generation of "sevens". This becomes clear literally after the first frames: the pictures make very little noise.

Shutter

The youngest of the latest "sevens" can shoot up to 10 fps with both mechanical and electronic, absolutely silent shutter. Note that the manufacturer does not declare shooting without rolling shutter (unlike the Sony A9). The reason is a “normal” and not a multilayer matrix. nine0005

In addition, in a comfortable Live View mode, when the photographer sees the live image on the screen, and not the last frame of the series, you can shoot up to 8 fps. However, these limitations are not significant. The declared buffer size is also impressive - 89 compressed or up to 40 uncompressed RAW files. This is clearly not an amateur level.

Growth AF

Autofocus in the Sony Alpha 7 Mark III is handled by a system of 693 phase focusing points located directly on the matrix. They cover 93% of the frame area - competitors never dreamed of such a thing. The phase sensors are assisted by 425 areas of contrast autofocus. Thus, the system is hybrid. And now the main "trifle": we have the characteristics of the top Sony A9, only in a much more budget model.

The AF system inherits both the eye tracking function (including continuous mode), and face detection with a set priority, and other fine adjustments. Autofocus sensitivity goes up to EV-3, which is an impressive number for today's cameras. nine0005

Stabilizer

Just in case, we clarify that the well-proven image stabilizer based on the matrix shift has not disappeared. It is still capable of stabilizing camera shake in five axes, as well as working in conjunction with lens stabilizer. However, in the third series of "sevens" its effectiveness was increased and is now declared at the level of 5 steps of exposure.

4K Full Frame

The ILCE-7M3 can shoot Full HD and 4K full frame. In full frame mode, pixels are read in full and without binning. This compresses approximately 2.4 times the amount of data needed to record 4K (3840×2160) movies and reduces the moiré effect. The bit rate is up to 100 Mbps. nine0005

Full HD shooting is possible at up to 100/120 fps. There is also a special S&Q fast and slow motion mode, which allows you to shoot Slow Motion and interval videos. In addition to the already familiar S-Log2 and S-Log3, HLG (Hybrid Log-Gamma) is supported for shooting in HDR.

A step forward in the details

Almost all the useful innovations that we noted in the ILCE-7RM3 test are implemented in the ILCE-7M3. Of the most important, we note the touch interface, improved ergonomics, support for UHS-II memory cards and an increased NP-FZ100 battery. Of the simply pleasant - two USB connectors (Type-C and traditional Micro-USB), charging and power from any USB, flicker suppression function, photo rating system in the camera itself. nine0005

The camera screen has become touch sensitive. It allows you not only to select the autofocus area with a touch, but also to move it with your thumb while looking through the viewfinder. Unusual, but very comfortable.