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Discover the Heart of Your Business

August 4, 2020

We all have a reason for stepping into the entrepreneurial space. Maybe initially it’s because you love a creative hobby and then it turns into a business. Maybe you’re leaving a job and need to support your family and jump in with both feet. Whatever the reason, as you continue on with your business, it’s important to revisit your WHY regularly. 

Knowing yourself in business is critical if you want to make sure your foundation is solid. If you don’t know the reason behind your business and the reason you’re working hard as an entrepreneur, it’s easy to lose focus and go in directions that aren’t ultimately leading you where you want to go. 

If you’re not sure what your “why” is, here are a few questions to ask yourself so you can discover it.

  1. What is it that drives you to do what you do? Is it your family? Is it giving yourself flexibility so you can travel? Whatever it is, thinking through the things that really push you forward when you are tempted to give up — these are important to recognize and write down so you can come back to them regularly. I’ve created a vision board for myself and I love having it on the wall by my desk to inspire me.
  1. What is it that makes you come alive in your business? I know as business owners, we wear lots of hats. Some of them we like, some of them we’re pretty bad at, and some are what we absolutely love! I want you to think through your business and think of the things that truly make you come alive. Whether you are a product-based business or a service-based business, think through the parts of your business that keep you going. If you can write down five to ten things, that’s great!
  1. What is it that you’re good at? When you think through the things you’re doing in your business and the way you’re serving clients, what are three to five things you truly excel at? If you can think of the things you are truly gifted at, that are second nature to you, these will help you realize what makes your company different from other companies. 

Having a written purpose gives you a direction for yourself and your team to head towards. It’s so important to make sure everyone knows the reason why a business is truly in business and to know the direction you’re going. We all go through different seasons and challenges in our time as business owners, and having something concrete you can look at to remember why you started is really important. I recommend setting aside some time yearly to look through your detailed “why” and reviewing the cliffnotes version quarterly. You’ll be surprised at how this one simple exercise can change your perspective!

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