Realtor photoshoot ideas
The Ultimate Guide for Great Realtor Headshots in 2022
4. What To Wear For Real Estate Headshots
Everyone’s style of dress is different, but sticking with simple guidelines will make choosing your outfit a breeze. I personally recommend that my clients bring three to four professional business outfits so they have more photos to choose from. Ask your photographer what they recommend for your outfit.
Choose outfits that make you feel confident in your photo. When you feel confident in your clothes, that feeling can translate into your pictures through your expression.
What is the best color to wear for a professional headshot? Stick with solid colors, and avoid heavy patterns or prints. That’s right, paisley and stripes don’t work in your favor in headshots. If your clients are focused on your clothing or your jewelry instead of your face, they won’t be connecting with who you are.
Keep your jewelry simple, minimal or avoid it completely. Your real estate headshot serves a purpose of connecting you with your future customers. Make sure nothing is distracting from that connection in your portraits. Your photography is part of your branding and your headshot will likely be the first thing people see.
Shoes don’t often make the cut in your headshot, but if a pair of heels makes you feel more confident, they are worth wearing. If you are walking around to get the photo in your session, consider comfortable shoes.
Your real estate headshot should be an extension of branding in your industry. Don’t wear something overly professional in your portraits if that’s not your brand. Don’t look for inspirational photography to help you choose outfits if the photos don’t align. Wear an outfit you’d wear to meet with your clients. It builds trust.
It might be a good idea to take the weather into consideration if you’re shooting your headshot outside. Places like Virginia or Washington feel very different from Texas and LA, and looking cold in your headshot isn’t ideal.
If you’re shooting in a professional studio, you can choose any colors for you picture.
Shoot outside and the grass or leaves can create a green color cast in camera. Ask your photographer for advice.
Hair And Makeup For Pictures
Generally when you’re planning to have your hair and makeup done for your headshot, you don’t want to stray too far from the truth. Your headshot should look like you.
Wearing over the top makeup in your photo can take away from your credibility if you don’t normally look that way. I tell my clients to keep their makeup simple in their headshot. Fake lashes and lash extensions can really open up your eyes in your photo, but you need to make sure you’re not getting lashes that are too thick or glam.
A professional makeup artist will know what to do when they work with a headshot photographer. If you want to do your own makeup, it will be a realistic and simple version of you in your photo.
Makeup done correctly can make you look like the polished version of your every day without making you look like someone else.
Avoiding red/Blood-Shot Eyes
A detail that many people don’t take into consideration is the whites of their eyes. It can make or break your image if you’ve got red eyes and your photographer can’t edit it out. My go-to solution is a specific brand of eye drops called Lumify that not only whiten the whites of your eyes for the shoot, but they also lighten the red areas of skin around your eyes. Sounds crazy, but I use this for my own shoots all the time.
It actually makes your eyes look incredibly clear, and because it lightens redness around your eyes, it allows your eyes to look much bigger.
If you’re interested in getting them, you can find them on Amazon and get it before your session. These are soothing and useful eyedrops.
Getting Rid Of Flyaways
As a photographer, I have a few tricks up my sleeve to save myself a ton of time after the session editing things that I could have avoided by making changes during the shoot.
If you have dark hair or really light hair, there’s a fair chance that your hair will have flyaways in your pictures.
Fortunately there is a very cheap little trick that will save you. There are very few photographers that know how to edit out all of your flyaways out of an images, so to avoid that, buy this clear eyebrow gel.
The trick here is just to lightly run the eyebrow gel over your flyaways and it pushes them down without weighing them down. You only need to do it once, right before you step in front of the camera, and you will have zero flyaways in your images.
5. Day Of Photoshoot Tips for your professional profile Photo
Getting a portrait that you love putting out in the world requires a little forethought and time. Professional headshots for realtors require that you use these tips to look perfect on the day of your photo shoot. You want to look your best in your real estate headshot.
The day before your session, make sure you stay out of the sun.
If you’re planning on sporting a fake tan, just make sure that you’ve tried it before, and know what you’re getting into.
Get enough sleep the night before your photo shoot so that you look well rested.
Prepare your clothing well in advance. A great way to avoid showing up to the shoot stressed out, is to get all of your clothes ironed and on hangers days before your professional headshot. Wearing a dress or a blouse always looks great in photos. If you don’t believe your brand message aligns with a dress, stick to what you know. The colors should compliment your skin tone and the environment you’re in. Aim to dress in one outfit before you arrive at the photo shoot.
Smile in all of your photos. Studies show that smiling conveys warmth, approachability and competence to your viewers. This in turn makes it more likely that your clients will be confident reaching out to you. Practice your smile in the mirror. One quick suggestion for working on your smile is to give a silent fake laugh.
This will ensure that your smile seems more authentic. Another tip is to take your smile away and bring it back as needed. A tired smile doesn’t look real. As a business it’s a good idea to always be friendly in your photos.
Know your good side. If you prefer portraits taken on one side, make sure to communicate that to your photographer before the photo shoot. It is more likely that you will love your photography if you do. There is evidence that people do have a better side and that even parting your hair in a different way can change perceptions of the photos.
Get multiple poses in multiple outfits. Even if you plan to use one real estate headshot across all of your marketing, it makes sense to get multiple outfits so that you can choose the one that photographed best.
Stand up straight. Having great posture and a head held high signals the confidence and competence that your potential clients are likely looking for in a real estate agent.
Get rid of a double chin.
This technique is used by professional headshot photographers, but may be strange when you first practice it yourself. Pushing your head slightly forward and down not only makes you look more confident, it also defined your jawline to make you look more attractive. Practice this in a mirror to see it for yourself.
Relax and trust your photographer. If you’ve hired a photographer that has portraits and photography you love, it’s likely because they know how to light and pose their subject. If you walk into a shoot ready to be coached, you will take the pressure off yourself and end up with a more relaxed headshot.
Posing For Your Pictures:
When you have the right photographer they will coach you on how to pose and walk you through poses that will flatter you and your brand. Getting a professional headshot means you can’t look stiff or awkward. People won’t feel attracted to your business if you have a stand offish pose. Ask your headshot photographer if they coach you on the day of the session.
Look at the poses they have used in any photo they have to make sure their subject looks comfortable and approachable.
Don’t push your arms against your body as that can make your arms look bigger.
If you want your professional headshot to look professional, you can’t be slouching or too laid back. Poses with a straight back tend to show how confident you are. Poses where you lean slightly towards the camera help the photos to appear more approachable. Each pose should communicate success every time.
A pose with your arms crossed can feel uninviting unless you have a big smile on your face. Professionals should aim to smile in every pose so that people look forward to hiring you.
12 Realtor Headshot Tips, Ideas & Examples
A realtor headshot is a keystone of growing your business and personal brand—helping you convey trustworthiness, confidence, and professionalism to attract more clients. However, it’s important to take the time and effort to hire a professional photographer and prepare for the photo shoot with the right clothing, attitude, pose, and smile.
We’ve gathered 12 tips to guarantee your realtor headshot will help you build a recognizable brand and instill confidence with your clients.
Once you’ve taken your headshot photos, it’s important to make sure they look exactly how you want them to. While many photographers will retouch your photos for free, some will only do so for an expensive additional fee. Take a look at the freelancers on Fiverr with prices as low as $5. Choose a freelancer based on skill and price to get your headshot professionally retouched so you can present your face to the world with confidence.
Visit Fiverr
1. Review Other Realtor Headshots for Ideas
Many real estate agents don’t necessarily feel comfortable in front of a camera. If you aren’t excited about your photo shoot or don’t have any ideas, don’t hesitate to gain inspiration from other real estate agents. Although headshots are meant to be relatively simple and keep the focus on you, looking through others’ headshots can help you think about your background, posing, hairstyle, and even your expressions.
(Source: Douglas Elliman agent page)
For example, all of the agents in the real estate company above have very different headshots. Each of them has a different background, angle, styling, and expression. By looking at how a group of agents approaches their headshots, you can get a clearer understanding of how you want your headshot to look.
2. Dress for Success
When you think about getting dressed for your realtor headshot, think of what you might wear to the first meeting with your dream client. While commercial real estate agents might wear a suit and tie, some residential agents could be more casual with jeans and a button-down shirt.
It’s important to choose clothing that makes you feel confident and represents your target audience. For instance, the headshot below feels formal because of the combination of the suit jacket, the pose, and even the outside location. This would likely appeal to a more formal or corporate audience.
(Source: Michael Kelczweski)
The headshot below still feels professional, but feels slightly more laid-back because of the agent’s ripped jeans, leaning pose, and the location inside a home.
This is an effective headshot for agents who want to put out a more casual vibe and attract clients in a more suburban neighborhood.
(Source: Hey World Creative)
In addition, ask your photographer if they have any suggestions on what to avoid. Things like patterns or bright colors can be difficult to photograph, and you’ll need to be mindful of what will be shown in your background. Most photographers will advise you to avoid:
- Busy patterns
- Excessive jewelry or accessories
- Too bright or neon colors
- Wearing all black
- Ultra-trendy clothes
- Baggy or loose-fitting clothes
3. Learn Power Poses
The way you feel will naturally show in your photos, so do what you can to set your shoot up at a time and place where you’ll feel confident. However, even if your biggest deal of the year fell through the morning of your shoot, you can still trick your brain into feeling confident with power poses. According to The Psychologist, this concept dates all the way back to the 19th century, when psychologist William James noted that emotions come from physiology.
Therefore, your bodily expressions contribute directly to your emotions.
It may feel silly, but raising your arms above your head like Superman for a few minutes has been shown to increase feelings of power and confidence. Spending even a minute or two before your shoot in a power pose can increase your confidence and result in a better picture.
(Source: The Epitome of Real Estate)
(Source: Pinterest)
(Source: Pinterest)
In addition, consider choosing a few poses before your photo shoot. Even if your photographer helps you pose, you likely won’t feel as confident if you’re in an unfamiliar position. Try out a few poses in the mirror and decide on one or two that feel the most natural.
4. Smile
A study from the Journal of Personality and Social Psychology Bulletin shows that people who look happier in photographs are viewed as more trustworthy than those who appear unhappy in photos. Interestingly, smiling doesn’t impact viewers’ opinion on competence.
However, when asked who they would choose to be their financial adviser, test subjects chose the happier-looking person every time.
(Source: Executive Portraits Chicago)
Studies from Photofeeler came up with virtually identical results: people who smiled in their headshot were seen as far more likable and influential than those who didn’t, but only slightly more competent. The takeaway should be obvious: don’t forget to smile.
Feedback results on smiling for professional headshots (Source: Photofeeler)
5. Get Professional Hair & Makeup
Your realtor headshot will be used on social media, in your marketing materials like flyers and business cards, and at events or sponsorships. To present the best version of yourself, consider getting your hair and makeup professionally done before your photo shoot. This is another way to help you feel confident, get more professional opportunities, and generate more real estate leads in the long run.
(Source: Grasp Realty)
6.
Don’t Pose With AccessoriesIt’s relatively common to see real estate agents with photos of them working on their phones or computers. This often happens when they want to have a shot of them working in their natural element. However, technology generally doesn’t make a good impression in photos. It’s a distraction from what the headshot should focus on—you. It may even communicate that you spend too much time looking at screens instead of building relationships.
(Source: Yasmin Leonard Photography)
Your headshot also shouldn’t be a group photo. Even if part of your real estate brand is showing your family, lifestyle, or pets, your headshot isn’t the place for it. Instead, holiday cards are great for family pictures, and you can share the animal you bring to showings on social media. The only exception to this rule is when you are part of a real estate team. In this case, you should have an individual headshot as well as a professionally photographed photo of the group together.
(Source: Morris Raney Real Estate)
7. Try Multiple Different Styles
The most common and versatile photo you can have in your branding arsenal is a head and shoulders portrait. However, take the opportunity to get additional shots that you can use to expand your branding and marketing content. Ask your photographer about doing full-body shots, shooting in different locations, or changing your outfit.
(Source: Kayla Slade-Bowers)
These different types of shots will come in handy as you assemble many types of branding and marketing. Plus, you don’t have to create a full branding portfolio or collection of real estate marketing materials from scratch. Instead, use tools that are already available through resources like Market Leader. Market Leader is a lead generation and marketing tool, and it includes professionally crafted monthly newsletters, multichannel marketing templates, and an extensive content library and marketing suite. See what Market Leader can do for your marketing today.
Visit Market Leader
8. Choose the Right Background
The most important thing to keep in mind when choosing a background is to make sure it doesn’t distract from the image’s focal point—you. In fact, one of the best headshot backgrounds is pure white, which is especially powerful when it comes to tiny profile pictures that appear online.
(Source: Eddie Hernandez)
(Source: Charlotte Geary)
However, your background can also be relevant to the real estate you work with. If you work in the city, like the agent on the left, an artfully blurred street scene or brick wall can be an integral piece of your real estate marketing. On the other hand, agents in a more rural or suburban area may respond more to something like a blurred forest or pastoral scene, exemplified by the headshot on the right.
It’s likely that your headshot photographer will naturally choose the background and add a blurring effect. However, you should still have photo editing abilities of your own.
With Canva, you can easily perform basic edits on photos, like cropping, adding filters, and adjusting the lighting. There are also thousands of templates and elements available for you to easily create marketing materials and transform photos.
Visit Canva
9. Get High-resolution Copies
(Source: Susan Newberry Designs)
The primary use of your headshot may be for your website, print materials, or real estate bio, but it’s important to make sure you receive high-resolution copies. You may need your headshot for print ads or other opportunities in the future, and low-resolution photos can look visibly blurry and unprofessional.
10. Avoid Over-editing Your Realtor Headshot
Light editing or retouching is an important part of the headshot process. It’s another way to help agents present the most confident versions of themselves. However, if you aren’t a professional photographer, it can be very easy to take a retouching or editing tool too far. Over-edited photos can easily look unnatural, awkward, or washed out.
(Source: Photofeeler)
Instead, a professional photographer should have this built-in to the cost. If you still need to put the finishing touches on your photo, search for a photo editor on Fiverr. There are thousands of freelancers available for an affordable price, and you can choose one who fits your needs, timeline, and budget.
(Source: Fix the Photo)
11. Gather Opinions on Your Headshots
It’s almost impossible to judge your own photo objectively, so it’s wise to get opinions from other people. When you get your photos back, choose a few of your favorites and send them to real estate associates, friends, and families for opinions.
Get a second (and third) opinion with Photofeeler (Source: Photofeeler)
Alternatively, you can upload your headshots to Photofeeler and receive unbiased opinions from thousands of users. Once you upload your picture, Photofeeler users anonymously rank it according to three categories: competence, likability, and influence.
If you’re having a hard time choosing between two options, Photofeeler can be a great way to get unbiased opinions.
Visit Photofeeler
12. Update Headshot Frequently
Some real estate agents think about their headshot like it’s a once-in-a-lifetime necessity. The reality is that your physical characteristics change over time, so your headshot should too. Buyers and sellers will undeniably make a decision about an agent based on their headshot, so it should look like you do. As a general rule, get a new headshot approximately every three years.
How to Hire a Professional Headshot Photographer & Costs
Just like a great real estate agent, mortgage broker, or home inspector, a great professional portrait photographer can be an asset to your business for many years to come. Being successful in real estate means being willing to invest your time and finances in the right things, and finding a professional photographer over an amateur or trying to do the job yourself is a worthy investment.
The cost of portrait photographers can range drastically, from about $25 to $500, with the national average sitting at $175.
(Source: SRK Headshot Day)
Most real estate agents already have a few photographers in their sphere of influence. However, not all of them may have experience with professional headshots, and likely aren’t the best fit for your business.
To confidently find and hire the right photographer, follow these tips:
- Ask for referrals: Ask other agents in your area or your brokerage for their best recommendations, or search through social media to find a few options.
- Look through their portfolio: Photographers highlight their best work, so make sure you like their portfolio and style. Examine their sample headshots, and make sure they’re composed with great lighting.
- Evaluate their retouching skills: Ask to see examples of photos they’ve retouched, as it can tell you a lot about their skill.
- Make sure their personality is a good fit: To look your best, you need to feel comfortable and confident. Have a conversation with the photographer before booking, and decide whether this photographer is the best fit for your personality.
- Determine the price: Most photographers have a few package options, but make sure you know the price and the deliverable before scheduling a photo shoot.
- Establish copyright rules and expectations: Generally, photographers maintain all copyrights unless you sign a contract that says otherwise. Communicate about all the ways that you plan to use your headshot and confirm the legalities beforehand.
Bottom Line
The first step to building the foundation of your brand is to get a professional realtor headshot. If done properly, your headshot will convey trustworthiness and confidence to prospective clients and build your reputation as a real estate professional.
By following these tips, you’ll get a headshot that takes you one step closer to building your brand, landing clients, and growing your business.
process and cost building up to free workshops by an interior photographer –
It can be roughly assumed that each room is presented in 2-4 images, and for some small spaces one photo is enough. This calculation is more valid for real estate presentations. However, there are details.
Over the past 10 years, the process of viewing photos has changed: most of the customers look at images on small screens of phones. This creates the specificity that the photographer has to work on. It's a pity, but less and less often we see photos of interiors in glossy magazines.
A huge amount of visual information has brought us to a situation where you need to interest the viewer literally from the first photo, and not lose his attention until the end. He wants to understand: is the object of interest worth literally from the first photo? We answer yes.
This is the reason for the attentiveness to each frame, and especially to the "leading" (first) for the gallery. The exception is photographs of the condition of the object taken to obtain a bank loan against the security of the object or some details that are planned to be placed at the end of the viewing line.
Naturally, a photographer wants to get a great shot right away. But in practice this rarely happens. from the very beginning of the art of photography there is “ problems ”. To solve them, the photographer uses additional lighting (explanation 1 , 2 ) and retouching (explanation ).
The more lights the photographer places, the longer it takes to shoot one photo. Of course, one of the components of professionalism is to take a picture quickly.
99% of my portfolio photos are taken without any additional lighting: I try to convey exactly what the designer has done. However, I carefully and imperceptibly reduce the differences in actual illumination.
This important stage of post-production requires careful work with “masks”. The process consists of manual gluing of 2-20 photographs of the same composition with different exposures.
What is modulated with auxiliary lighting?
Many options are possible, which I will try to list.
🏮 If we put a softbox over the shooting point, we will get light from another “as if” chandelier, which does not exist in reality. Of course, this chandelier primarily illuminates those objects that are closer to it. But in processing it is not difficult to cope with this if a prudent photographer took several shots with different exposures. Each of these decisions must be kept in mind or recorded in the process.
🏮 If we want to add illumination to some specific places, then based on the situation, we can solve the problem through directional light devices, a banal on-camera flash to the ceiling, or method light brush . Of course, the usual process of exposure bracketing should be worked out anyway.
📝 On-camera flash to the ceiling. This extremely bad method will only be good for those Photoshop Jedi who are aware that a frame with such an ugly backlight can take some of the detail through masking if you use the frame in layer mode with the “brightness” parameter because otherwise, the color temperatures of the flash and other light sources will conflict significantly.
A note about the light brush ↴...
By working with a light brush in the interior, I mean shooting when the light source is most often used as a manual soft box, which “shows up” parts of the photo.
What lights and attachments are used on interior lights?
To understand the work with light in general and additional lighting in particular, it is worth updating the knowledge about the physical properties of light.
💥 Light intensity drops as the square of the distance.
Let's put it simply, the deeper (farther) from the light source the object that needs to be “illuminated”, the less light will reach it, falling on closer objects.
The scattered light of the softbox, falling into the foreground, will lose intensity until it reaches the distant object. As a result, the foreground will be illuminated too much. To treat this situation, you can use honeycomb nozzles (strips) on softboxes or tubes. It is also possible to take several shots for different plans, and then mix them in the editor. BUT!
Photographers often forget or don't take into account that the architect's or owner's team has invested in the design and lighting. This means that every light source and the shadow they project onto every other object in the house matters a lot.
I think that the decision to take a few flashes or lamps, changing the whole black and white picture of the interior, is an extreme decision.
However, for the sake of a beautiful selling picture, this is quite common in interior shooting of hotels and restaurants.
📝 We can say with confidence that in the next few years the problem of lighting the interior with your devices will become less and less, both for photographers and videographers.
- the culture of room design is steadily growing and now almost every project includes the calculation of each location by illumination.
- photo cameras are steadily improving and this solves many problems.
What reduces the viewer's interest in interior photography?
Relevant details are great. Random details are evil. They reduce the comfort of the perception of the image, destroying the harmony. Furniture and decor show the size of the room, functionality, thoughtfulness of the object, etc. In addition, the space becomes alive. The empty object is the walls, windows, floor and ceiling. However, when decorating, you should stop in time ( details ).
If you don't understand the place of some decorative detail, remove it. Let the structure be clear. In professional interior photographs, the position of each item is thought out. An experienced photographer thinks fast).
Losing presentation techniques in interior photography
Sometime in the mid-2000s, it became possible to make spherical panoramas, creating 3D tours from them.
Many photographers and clients then believed that this method would supplant the real estate profession as an interior photographer.
Time has found a place for this technology: it turned out that it has different effects for different tasks. This needs to be explained in detail.
🎁 I present to the attention of readers announcements of 5 books on real estate photography . Excellent literature, but in English. I believe that school education + a dictionary will allow you to master it.
The first market in which 3D tours began to run was luxury real estate. For a couple of years, US realtors have collected statistics on the impact of the tool. It turned out that the tours reduced visitor traffic to the facilities. Why? The man looked and ticked the box.
However, it is the visit that leads to a lively interest. The development of interest in an object begins with photographs and develops in feelings and emotions in the process of viewing.
But that didn't happen. In this case, the ability of a realtor to conduct a presentation plays a crucial role.
But for places of public entertainment, spherical panoramas and tours show their effectiveness. As for 3D tours of hotel rooms, there are quite a few of them. They look “at an amateur” because. most of the rooms - the premises are rather small and the view of the viewer of the 3d tour often rests “on the wall”. Although it is much easier for management to buy a 3D tour than to choose a photographer, for a clear reason: a photographer must be able to choose and defend a choice, a tour is just a tour.
Are there standards (rules/laws/regulations) in place for interior photography?
😲 Yes, there are and they are very different. For example, in the US, pre-sales photography must show the product without retouching. The exception is the state of the sky. As you can see, a lot depends on the rules of the country in which the photographer works.
You will be surprised, but real estate sites often put forward their own requirements for the presentation of interiors. Of course, they will take almost any photo for publication, but the requirements.
When is it worth spending money on decorating?
Note that interior magazines only show decorated objects. The portfolio of any designer also consists of completed interiors. Why? Such photos make the maximum impression. Below I will refer ( here ) to American statistics in this matter. Statistics give an idea of the strength of the impact. But it needs to be clarified: the cold souls of investors rarely succumb to the charm of an object. The pre-sale preparation complex works for those who are looking for a house or apartment to live in.
😢 As a fact: there are no Russian statistics on the dependence of real estate sales on photo quality . Although I, for my part, sometimes learn some statistics from old clients.
Here, for example, is the statistics of room booking changes for a particular Customer of mine: here and here .
There is a Real Estate Staging Association in the USA. This organization calculated that decorated homes sold (or rented) 68% better in 2007, 85% better in 2008, and 78% better in 2009d. It is clear that when selling, the increase in value comes out much more than the cost of interior photography of the object. Decoration and high-quality professional photography are mutually reinforcing factors. The buyer, seeing the decorated interior of the house, feels each room: its exact size and its possible uses.
The most ingenious interior photographer can only take pictures of an empty room in an empty room. It is for this reason that I wish to help the reader. After all, the first impression of the Client about the object should be excellent, it begins with photographs.
What advice would a photographer have for decorating a home for sale?
If your budget does not allow you to hire a decorator who will analyze, collect and deliver props to the beginning of the photo session, then I recommend realistic advice here: “ About preparing the interior of a budget apartment for photography on your own? ”
In any case, it is required to create a feeling of warmth and comfort from the interior for the guest.
Buy bright and large flowers, put them in vases suitable for your location. Perhaps you will find some accessories, perhaps an open “forgotten” book or magazine will give the desired effect. Every thought in this direction can be helpful.
If the room is empty, then we are still working on creating sensations. For a large object, furnishings are required at least in the key rooms. If the property is in the “concrete walls” stage, or it is a small new object, then fragmented solutions are also possible. It's great if there is a sitting sofa (armchair) on which the Visitor can sit down. Let there be a coffee machine and the smell of cinnamon. And ficus flower in a pot. All this sinks into the cost of the project, but affects the feelings of the visitor.
An example of simple and quick work with an empty room ↴ ...
Specific actions always start with cleaning and troubleshooting. First of all, windows are important.
Dirty windows are the first enemy of sales. Further, the process moves towards simple positive elements - flowers, fruits, elements of comfort, this has already been said above. And a minimum of small, crushing interior elements. Beauty and harmony conquer emptiness and anarchy.
Decoration and quality professional photography are mutually reinforcing factors. The buyer, seeing the decorated interior and feeling the creativity, feels each room: its exact size and possibilities of use. Moreover, the relationship between the Seller and the Buyer is built on a mutually respectable level.
Example. A completely empty room with a balcony gets a lively charm from several items: curtains, clean windows, poster, chair, carpet and plants.
Thanks to all the customers who listen to my advice!
How to show the interior to a potential buyer?
Such advice is out of my scope, but it's safe to say: try to think like an experienced salesperson if you want to avoid wasting money and time/money.
The arrival of a guest buyer is a realtor's show. A professional realtor adjusts his presentation method for a particular visitor, whom he analyzes according to a mass of parameters. In the States, it is considered natural to show an object when it is empty: the buyer, as it were, tries on the object for himself. In Russia, this is not yet the rule, but it happens more and more often.
🕺 There are a lot of sophisticated sellers among realtors. For significant objects, they do ↴ ...
💃 There are a lot of sophisticated sellers among realtors. For significant objects, they make booklets that should remain with the potential buyer after viewing. They even use velvet paper for covers, treat them to coffee and tea, give them to hold an affectionate cat. Why is this? To influence the senses, to fix the object in the memory of the visitor with positive emotions.
However, there is always a simple move that few people like. If you reset 8-12% of the fair value of the object, then most likely this amount will compensate for your inexperience.
It must be clearly understood that the work of a photographer, which is about 0.5% of the value of real estate, makes it possible to fight for + 7-15% of the price of an object.
What are the requirements for photographs of architectural firms?
The high technical quality of any photographs must meet the objectives of a particular photo session. The rest depends on the contract. The photographer may need to study the outer points to capture the subject. It is possible that the photos should show the object at different times of the day from the same place (time lapse). Some photo shoots documenting the construction of buildings become lengthy projects, where each particular shoot dynamically develops the theme.
In what format should the image be sent to Clients?
As for the size of the images, most of the customers are quite satisfied with the image detail up to 20-25 megapixels, which is 5000-6500 dots on the larger side.
Of course, modern cameras can produce 40 and 80 and 160 megapixels, but this will lead to enormous expenses for retouching every detail, and something new will not appear in the very concept of the picture.
Regarding profile sizes and file formats ↴ ...
The widest color gamut profile is ProPhoto RGB. It is in it that it is logical to process images, saving intermediate results in formats like TIFF. But it would be a mistake to give the majority of Customers an image with a ProPhoto RGB profile. for the Internet, this profile is not supported. Before finishing your project, you should convert ProPhoto RGB to sRGB or Adobe RGB. The vast majority of Clients are satisfied with jpg-format files with minimal compression (10-12). If necessary, it is possible to provide files in the trending WebP format. It is especially good if the image has a lot of soft transitions rather than small details.
📝 I will add that sometimes photographers get carried away with expanding the dynamic range, and the photo approaches 3D visualization.
Not all customers like it.
Photo format can be divided into several groups. The most common is the standard format in 2x3 and 3x4 aspect ratios. Before starting any work, you should know the attitude of the client to vertical, horizontal or square images. The next format is panoramas. We have several types of panoramas: circular, spherical, and intermediate shapes. Often interior panoramas are created for 3D tours.
Vertical formats are useful for some social media, magazine covers and posters.
About the “ideal client” through the eyes of a photographer
A client who is interested in every component of a product is undoubtedly a lively and interesting person. It is interesting to work with such and make efforts to optimize a specific task for the sake of lowering the price. Nevertheless, such a client is rather a pleasant joy than a pattern: we are all busy with our working moments and it is not often possible to delve into everything.
Nevertheless, mutual respect and interest in creative tasks and work is the best thing we can do for each other, being in the positions of Client and Contractor. In addition to ethics, there is an important reason for this: the results of the work of an interior photographer directly affect the business.
How can a customer adequately select a photographer and find out the cost of his task?
Honestly? Don't know. But the only fair way to evaluate any service is to estimate its time consumption, to understand the cost of equipment, to add a factor to the business mechanisms. Probably so.
What does the photographer sell? The accumulated experience in solving various situations in shooting and retouching, the aesthetic component, the technical equipment for solving the problem. It's clear that the sum of these moments leads to minimum orders for travel from $80-120 per task.
What business components are included in the cost of a professional interior photographer? ↴ .
..
📷 Any expenses start from shooting and post-production (processing) of images. The level of professionalism of the photographer is proportional to the ability to optimize each of the elements and achieve the best quality photos.
📷 Depreciation of equipment, consisting of cameras, tripods, computer equipment, racks for additional lighting, lighting itself, video accessories, rails, steadicam.
📷 Investment in training or self-study. Our industry is developing so rapidly and dynamically that every six months there are new items that require attention. 10 years ago, I didn’t even think that I would be doing interior video, lifting a copter or moving a camera on a rail or steadicam.
📷 Advertising investments and online portfolio support. Like any business, photographers need an influx of new customers. It is important that customers come from different sources. Without a doubt, the source of the most “warmed up” customers is the recommendations of regular customers.
However, in “crises” clients go bankrupt, restructure, change business, which means that the photographer must invest a larger share in advertising costs.
What kind of lenses are really useful for an architecture and interior photographer?
The answer is simple: a set of modern lenses with a range of focal lengths from 14 to 100 mm (FFE) will be convenient for the photographer. Why modern? Because they give an honest correct color, do not “warm up”, thanks to modern lens coating (enlightenment).
Another reason to avoid old optics, even if they were professional at the time.
This is due to the poor resistance to backlight that every photo session has. It is given by the included chandeliers, windows, etc. As a result, the image loses contrast, color and - its commercial appeal.
📝 A photographer's best choice will always be a "fixed" lens - a lens with a fixed focal length. And this is not a fantasy, but a reality. However, my personal choice is this: a super wide-angle prime, a standard professional zoom lens and a detail prime.
What filters and why are they used for interior photography?
Not all wide-angle lenses commonly used by interior photographers offer filter capability. However, it is polarizing filters that often save a lot of time in image processing and even provide what is impossible without them. It's all about the glare.
These filters minimize glare on reflective surfaces: sideboards, parquet, etc.
and intensity. At known angles, exposure to a polarizing filter improves this situation.
What is the essential equipment for an interior photographer?
Most orders can be handled with just a set of optics, a tripod and a camera. As you grow professionally and want to improve your results, this list will be supplemented by lighting fixtures. In some cases, it is more profitable to rent equipment, for example, if you need a medium or large format digital camera, then it is not cost-effective to keep it on the balance sheet.
📝 Some photographers end up reducing their equipment to a minimum in the course of their business. There is one "but". They use this minimum wisely and skillfully.
About lenses with different focal lengths and construction of perspective
Choosing the lens focal length for the frame, we choose the method of perspective construction and its deformation, in the case of lenses with shifts (Tilt/Shift). Here, for example, is how the stained-glass window of the wardrobe looks when working with various optics.
A few more live examples in the article for novice photographers and Customers: “ How to make a professional interior photo session “.
– The boundaries of naturalness take on a special meaning for interior photography. The camera lens captures reality within the framework of “direct linear perspective”. Many people believe that photographs taken with lenses at wide and narrow angles of view significantly deform the perspective that is familiar to a person.
Thus, once again the question arises about the "reality" and "realism" of photography.
Can you tell which brand of photography equipment is best for interior photography?
I would say that every brand has clearly bad lenses, overpriced lenses, and working ones. To understand optics, a photographer must not only read reviews, he must be able to look at sample images, understand what he is looking for in a test photo. In addition, the maintainability of a particular model is always important; you can learn about this from personal practice or from friends-masters. Not all spare parts (gears, boards) can be obtained even on aliexpress. The trend is that some manufacturers do not even repair their models, but simply change them during the warranty period. Purchasing such lenses after the warranty has expired is a risky move.
If you don't know how, then the recommendation is simple - buy / rent the most expensive, or consult. The only way.
For those wishing to make their own conclusions about the performance of wide angle lenses in backlight, I recommend three test articles in the appropriate section: “ Wide Angle Tests”.
What optical parameters should I pay attention to when applying to interior photography?
We rarely see blurry backgrounds in interior photographs. It is hardly worth investing in lenses such as: sigma 20mm F1.4 DG HSM | Art, Sigma 14mm f/1.8 DG HSM Art. These are very specific tools that you can rent if you want to experiment.
Interior photographer clients almost always demand sharp images with maximum detail. Of course, there are exceptions. But in general, a photographer is interested in a tool that can give a high-quality image with the correct color reproduction in any extreme situations ( example ). There are two such systemic situations in interior architectural photography: photography against a large light source, such as windows, and photography with many bright point sources, such as halogen or diode lamps. Both examples are common and some aspects of the problem are covered in the article: “ There is nothing easier than the work of a photographer against a window “.
Do you want to understand the problem? Take any lens for rent and shoot. You will get real knowledge, much more than questionable Internet tests.
What is useful for a modern photographer in knowledge of building perspective in general and linear perspective as well?
Linear perspective is a way of depicting reality that the photographer almost always works with. So, it is worth knowing this method. So.
Perspective is a way of displaying spatial objects on a surface (canvas, monitor, spheres) in accordance with the geometric, mathematical, philosophical laws inherent in this method.
There is a list of already available types of perspective, however, it is possible that the reader will come up with his own, new way. So, let's look at the diagram ↴ ...
There is a list of already available types of perspective, however, it is possible that the reader will come up with his own, new way. So, let's look at the diagram .
...
Direct Linear Perspective
Linear perspective assumes a single vanishing point on the horizon line (objects get proportionally smaller as they move away from the viewer). For a considerable time, this method of constructing an image was considered the only correct one.Wide-angle lenses are used to enhance the effect of linear perspective, and telephoto lenses are used to soften the effect, which equalize the difference in the sizes of far and near objects.
Is there a way to get rid of glare when shooting indoors?
Any manufacturer will tell you this way: “Get our latest lens. We have improved its anti-reflective coating.” This is both true and a joke. In the case of wide-angle optics, in demand in our genre, the situation is more complicated. There are different lenses, but it is not possible to get rid of parasitic flare completely and with a guarantee. However, there is an old reliable solution suitable for any lens.
☝ “Finger” method . I already wrote about this method: “First of all, the photographer can try to block the light sources (lamps, windows, etc.) in the frame. This can be done with any simple object. Such an object can be one of the photographer's fingers, or another part of the body. In addition, the photographer can use the second method of work, and highlight those problem areas mentioned above with additional light. Such light can be flashes or electric lamps. The photographer can use colored flash attachments to balance colors.“
Business (Business) Photo session in Moscow |
Do you want to find new clients, increase your income or find a new job? Then start with professional photography. Here's what you get when contacting me:
- finished photos during the next day
- Photo for your blog
- We remove the content for two months
- Content for your site
- I will pick up a studio or location
- I help you naturally feel in the frame
- “Live” Poses and stylish photos
- 9029 Briffer Briffin 9029 Briffer Brying
- Creation of a personal shooting guide
- Photo session
- Processing
Ask a question.
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Business photo session in the studio Moscow
The ideal place for a business photo session is a photo studio. There are many photo studios in Moscow with different styles, I will always send you different options. And we will be able to pick up a studio for you according to the idea of shooting, your occupation and your style. You can be the head of a large enterprise, or maybe a private entrepreneur, or, for example, a realtor or a psychologist, any other specialist, we can always find a photo studio for your tasks.
Business photography studios
There are both dark and light studios in Moscow, with work desks or simply interiors. Write what you are doing and I will offer you ideas for shooting, studio or location. See examples of some Moscow photo studios in the gallery below.
Business Photographer
Whatever your business, there comes a time when you absolutely need a business style photo shoot or a shoot for your personal brand.
After all, your company must have a website, and nowadays customers like to know in advance who they will be dealing with. Psychologists confirm that the effect of the first impression when getting acquainted with the company's brand is very important, and many partners already at this stage decide on potential cooperation. A high-quality business portrait is not only your reputation today, but also a profitable investment in the future.
What are your questions?
- Which photos should be urgently sent to the media for publication?
- Where can I get catchy images for a website, social network, blog?
- How to make a great presentation?
- What to put on the profile picture and in the mailing list?
Let me work with you before these tasks become a problem.
Get a consultation, leave your application or shooting task.
Now a lot of people develop their services or personal brand through expertise.
These are business coaches, accountants, designers, stylists, lawyers and lawyers, teachers and a host of other professions. Undoubtedly, you already have your own blog, or maybe you are just about to start it, and any blog always starts with photos. And it will depend on your images whether a person will leave his eye when he scrolls the Instagram feed on your blog, whether he wants to start getting to know you, read your texts and trust you. As an expert in business photography, I can take you great pictures that work for your image. Even if you have no filming experience and are camera shy, I can help you, I know many tricks and simple acting exercises that will make you feel comfortable in front of the camera. Just write to me and we will discuss your specifics and tasks, get to know each other. We can meet for coffee and do an inexpensive test shoot.
Photography of a business portrait
Like any portrait genre, image business photography can solve several problems.
My extensive experience in the field of business photo shoots will help you decide on the optimal plot, as well as clothes and accessories for a photo shoot. For those who come across this for the first time, here are some hard and fast business photo rules:
A business portrait can be taken full-length, waist-length, or even larger. The choice of size depends on what kind of business photos your business colleagues have, or simply on your personal preference. In any case, during the photo session, I will help you find the best angle, and we will experiment with plans.
My task is not just to make a photo portrait in an office setting, or a specialized studio. Professional business photography should convey your personality and create a positive image.
The background of a business photo can be neutral (then the option of shooting in a studio is chosen), or it can reflect the characteristic features of your business. So, many top managers of industrial companies are filmed against the backdrop of industrial enterprises, and airline employees are against the backdrop of aircraft.
Feo session for an entrepreneur's personal brand
The concept of a personal brand has long been firmly established in our lives and largely determines the success of any business, regardless of whether you own a small coffee shop or manage millions of assets in a large corporation. Photography is a powerful tool for building and maintaining a personal brand. After all, it is not for nothing that the Russian proverb says: "They meet by clothes ...". And scientists confirm its correctness, up to 80% of the information on the basis of which we form our opinion about a person and his business, we receive from visual sources.
Image business photo shoot
A professional approach to creating an entrepreneur's personal brand implies an understanding of the communication channels through which a businessman's reputation is formed. As a photographer and even a bit of an image maker, I am well aware of the peculiarities of the perception of photographic images in different social networks, as they should be on a business website, or on the pages of a business publication.
A personal brand is not only an optimistic appearance, but also the right clothes in harmonious colors, "speaking" accessories, appropriate surroundings, or a background for shooting. Together with a professional stylist, we will help you make the right choice among all these nuances, which is indispensable for the formation of a high-class personal brand.
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You can learn more about the service Photo shoot for a personal Brand , follow the link.
How a business photoshoot works
Like any genre of professional photography, shooting a business portrait is a unique experience that will require you to become a little bit of an actor, to try, perhaps, unusual gestures and poses. But do not worry, I will always tell you which option will look most advantageous for you, taking into account the characteristics of your appearance and physique. I hope that the few hours that we will spend together with you and the professional makeup stylist will leave only good memories in addition to the main thing - a wonderful series of 20-25 photos that have been professionally color corrected and retouched.
But first things first:
- First of all, together with you, we determine your image for a future business portrait, depending on your goals and objectives. If you have business photos in mind that you like, we will form mood board , or a set of samples, which we will strive for during the photo session.
- Based on your capabilities, we determine the time and place of shooting your business portrait. I will offer you several options for studios, or locations, so that you choose a geographically convenient option.
- Any business photography session is preceded by 15 to 30 minutes of professional makeup done by a qualified stylist. This is necessary in order to level out the peculiarities of studio lighting, to emphasize the features of your face and hairstyle, and to hide possible minor flaws. The stylists I work with are wonderful psychologists, and after talking with them, there will be no trace of the excitement that precedes the photo session!
- While shooting a business portrait, which can last from 20-30 minutes to several hours, you will have enough time to get used to the camera and feel natural.
At any time, we can take a break and relax with a cup of coffee, having watched the footage already. - Based on the results of a business-style photo session, you will be given access to the "raw" material - an array of several hundred photos, from which you can choose the best of your choice.
- At the final stage, I will color correct and carefully retouch your chosen frames so that the result - 20-25 business photos - looks absolutely perfect.
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Executive photo shoot
Special requirements apply to photo shoots manager , because if the appearance of a middle manager depends relationships with clients, or success in any one area of work, then from The fate of the entire business may depend on how the top manager of a company looks. Therefore, to make a perfect business portrait head of are often attracted by professional image makers who own no only by the art of choosing the perfect combinations in clothes, but also by the knowledge of psychology color, what message the viewer broadcasts this or that color.
Takom way director's photo session , whether you are a businessman or a politician, this is the fruit of the work of a large team professionals who are very interesting to work with.
7 tips for getting ready to shoot:
1. Don't worry! Anything you don't like can be redone, that's the magic of photography.
2. A good business photo suggests matching business attire . When shooting, it's always best to have multiple clothing options to try out different combinations.
3. Before ordering a business photo session, look through examples of business portraits on the Internet, or on the websites of large companies, in order to choose the look and style that suits you best.
4. Think of accessories that could emphasize your personality and reflect some traits that are significant to your reputation.
5. Stock up on a good mood, because a smile on a business photo is a sign of your success, luck, confidence and reliability as a potential partner.
5. Try not to wear pinstriped or plaid clothing for a business photo shoot, as this can create unwanted effects in the frame.
6. Do not hesitate to immediately talk about your doubts or fears, I will always come to your aid, and the stylist will take into account your individual wishes, because we have already done more than one hundred successful business photo shoots!
My experience tells me that the main thing in the success of a business portrait is self-confidence and trust in the photographer, call us and we will discuss all the nuances of the upcoming shooting together, agree on the cost and other conditions, I am sure that you will be satisfied with the result! [
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Expert photo shoot
Why should I be your photographer?
My name is Boris Khigrin, I am a professional photographer, visual marketing and PR specialist, I shoot for my personal brand and business. I am not new to business photography, I photographed big businessmen and famous people, top managers of EuroChem, Rosneft, CITI bank, X5, McKensey, BNP Paribas.
Worked with Western and Russian PR agencies. I professionally own several genres of photography and successfully mix them, moving from one to another, freely building an image series. I shoot a lot of ordinary people promoting their services and businesses, building their personal brand.
https://www.instagram.com/boris.delophoto/
How many photos will you receive?
You can determine the scope of the survey yourself. Maybe getting an avatar and a business headshot is enough for you? Or photo content for a month or a whole year? Decide for yourself, but keep in mind that the larger the photo session, the lower the price of one image - up to the cost of a cup of coffee. At least for a whole year, publish fresh photos for the price of a cup of coffee! Let's try?
Cost of photo session
Express
Price: 2 000
Time: 30 min.
- Photoshoot if you need to get to know me and how I work.
- Or you need a small number of photos for a website or blog
- We shoot in a cafe or on the street, your location is possible,
- We communicate, get acquainted, take photos.
- The communication itself takes about an hour, we take a photo for 30 minutes
- As a result, you get 10 - 15 photos in processing
Book a photo session
Brand 1
Price: 9 000
Time: 1
- 1 hour shooting in studio
- 2-3 looks
- online interview - pre-shoot consultation
- 100-200 in color correction within 3 days
- Posing assistance
- 2 retouched photos
- Studio selection with examples
- Clothing recommendation
- Photo adaptation for the Internet
- Recommendation of make-up artists
Book a photo session
Brand 2
Price: 15,000
Time: 2 hours
- 2 hour shooting in studio
- 3-6 looks
- online interview - pre-shoot consultation
- 200-300 in color correction within 3 days
- Posing assistance
- 4 retouched photos
- Studio selection with examples
- Clothing recommendation
- Photo adaptation for the Internet
- Makeup recommendation
- Possibility of filming in two different halls
- You can come together
Book a photo session
Location 1
Price: 8 000
Time: 1 - 1.
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